Orange offers a cost-effective SMS tariff plan that caters for the needs of corporations and organizations using Short Message Service (SMS) based applications or customers using a high (bulk) volume of text messages. Bulk SMS service with which organizations can communicate to a wider target audience. Orange Bulk SMS application programming interfaces (APIs) are easy to integrate, making it the best choice for developers and your company to SMS-enable your own systems. Orange Bulk SMS supports both pull and push services. Each SMS should comprise of not more than 160 characters